On the latest Value-Add Strategy Podcast, we spoke with Keith Misner, founder of the Attainable Housing Collective. Keith brings decades of experience in commercial real estate, from brokerage and multifamily investing to adaptive reuse, RV parks, and manufactured housing communities. Today, he focuses on delivering attainable housing solutions that combine strong financial returns with social impact.

Keith grew up in Northern Virginia around real estate, following in his father’s footsteps. Over the years, he led national brokerage firms, managed portfolios for publicly traded REITs, and advised pension funds. His pivot to manufactured housing began unexpectedly during a visit to Vero Beach, Florida, where he was drawn to the sector’s potential to provide cost-effective homeownership. Immersing himself in industry events and learning from seasoned operators, Keith quickly saw that manufactured housing offers not just strong financial returns but also an opportunity to improve residents’ lives.

Keith emphasizes the difference between affordable and attainable housing. Unlike subsidized affordable housing programs, attainable housing focuses on market-driven solutions that are available today. By preserving existing communities and investing in infrastructure, operators can create thriving neighborhoods where residents build equity, pride, and stability, while investors achieve long-term value creation.

Manufactured housing is especially compelling for investors: operating costs are lower, turnover is minimal, and communities tend to be recession-resilient. Success requires more than raising rents, it depends on thoughtful reinvestment, operational excellence, and bringing homes and amenities into the community.

Educating investors about this long-term thesis was a challenge at first, but today Keith focuses on high-net-worth individuals and family offices who understand alternative investments and are aligned with his mission. His approach exemplifies impact investing, where strong financial returns intersect with tangible social benefit.

Keith sees the sector maturing, with disciplined operators who prioritize community, infrastructure, and thoughtful reinvestment set to outperform. Innovations like factory-built and modular homes will help address growing demand, making attainable housing a resilient and rewarding investment opportunity.

By combining expertise, patience, and purpose, Keith Meisner demonstrates that manufactured housing can deliver both financial and social returns, a win-win for investors and residents alike.

Prefer to listen to the episode? Listen here.